Podcast Sponsorships for Small Podcasts: Why Niche Audiences Can Win
April 20, 2026
You do not necessarily need tens of thousands of downloads to get a podcast sponsor. You do, however, need something...
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The State of Podcasting in 2026: Why Niche Authority Matters More Than Vanity Metrics
March 9, 2026
Podcasting isn’t shrinking in 2026. It is reaching more people than ever. Edison Research’s Infinite Dial 2026 found that 58%...
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Podcast Monetization Terms Explained: CPM, CPA, CPL, DAI, and More
September 15, 2025
Podcast monetization terminology sounds more complicated than it really is because people often mix several completely different parts of an...
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Podcast ROI Beyond CPM: How to Measure the Business Value of Your Show
September 2, 2025
If your podcast is supposed to support a business, downloads matter. But downloads are not ROI. Neither is CPM. Those...
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