Podcast ROI Beyond CPM: How to Measure the Business Value of Your Show
September 2, 2025
If your podcast is supposed to support a business, downloads matter. But downloads are not ROI. Neither is CPM. Those...
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The Vanity Metric Trap: Why Podcast Downloads Aren’t the Whole Story
June 10, 2025
Podcast downloads matter. They can help you understand whether your episodes are getting distributed and whether the potential audience for...
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