The State of Podcasting in 2026: Why Niche Authority Matters More Than Vanity Metrics

March 9, 2026

Featured graphic for the state of podcasting in 2026 showing a broad audience narrowing into a focused niche.
Podcasting isn’t shrinking in 2026. It is reaching more people than ever. Edison Research’s Infinite Dial 2026 found that 58%...
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Podcast Monetization Terms Explained: CPM, CPA, CPL, DAI, and More

September 15, 2025

Podcast monetization terms explained with CPM, CPA, CPL, and DAI shown around a podcast microphone.
Podcast monetization terminology sounds more complicated than it really is because people often mix several completely different parts of an...
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Podcast ROI Beyond CPM: How to Measure the Business Value of Your Show

September 2, 2025

Podcast ROI beyond downloads and CPM with reach, action, and business value measurement.
If your podcast is supposed to support a business, downloads matter. But downloads are not ROI. Neither is CPM. Those...
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The Vanity Metric Trap: Why Podcast Downloads Aren’t the Whole Story

June 10, 2025

Featured graphic showing rising podcast downloads separated from business results to illustrate that downloads alone do not prove podcast success.
Podcast downloads matter. They can help you understand whether your episodes are getting distributed and whether the potential audience for...
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